One could argue that main stream marketing’s has been usurped! The traditional means of marketing have been seized by technology, the key factor that was instrumental to its regicide being the technological revolution. The world has changed; in the past if you wanted to ingest vast amounts of media one was afflicted by marketing’s efforts of persuasion. But a digital revolution has emerged and trade media attempts are now falling on deaf ears.
Now that’s not to say the traditional marketing channels aren’t significant but one could assume that digital is now wearing the preverbal crown.
With consumers growing to detest traditional advertising and becoming immune to its effects, the digital world has captivated the common consumer, and where they go marketers need to follow closely behind. However, with this digital revolution the power is now more so than ever, is in the hands of the consumer.
In this digital domain the consumer literally can choose to ignore the power of persuasion or embrace it. Today they can get “x out of” what doesn’t interest them with the flick of a mouse, which makes the job of the advertiser that much more interesting.
Furthermore, this revolution has eradicated traditional social class; the community is now how consumers define themselves. They have evolved, and leading this evolutionary path is the online community. Audiences are now uniting across the globe. A real time revolution revolving around mediums such as Twitter has become an unstoppable force. Social situations have been replaced by social networking, where status updates are the new status quo.
The challenge here is on the marketeer to get those who don’t want to hear to stop and listen. The battle that awaits us future marketeers in this digital revolution, is one that no one saw coming! To win, we can only arm ourselves with two weapons, creativity and innovation, which maybe too much for some to handle.
This marketer however, is ready for the challenge that awaits him, so to all marketers reading this I say Viva la resistance!