When Macdonald’s launched their adult playground campaign, in my opinion it encapsulated what innovative and imaginative marketing is all about, doing something different. What made this campaign so successful was its clear and simple message. Adult life carries many limitations so they wanted to remind people that McDonald's is still a place where they can be themselves, have fun and be free from judgment.
The playground allows grown-ups to forget about their deadlines, budgets and stresses of life and just revel in this incredible childhood arcadia. There was huge hype about this campaign online for the simple fact that adults really connect with communications that are able to reignite childhood memories.
What made this communication so impressive, was its tremendous simplicity, it’s imaginative, innovative and unambiguous message, which was executed flawlessly. McDonalds is a place to forget your troubles, worries and responsibilities, a place to be a child, whether four or forty.
If you want to see the video check the link: