Everyone knows that sex sells right? However, with it no longer seen as the taboo that is once was, one could argue that this effective sales strategy is now just another trick of the trade. With the population becoming growingly desensitised to sex, advertisers have had to pull out all the stops between the fine lines of what is deemed appropriate for the public and what will get them talking.
Advertisers must now make deliberate attempts to startle and offend the over sexed audience. They must break through the general advertising clutter to capture the attention of the people, all in attempts to sell a product or deliver a public service message.
Gone are the days where a simple butcher could stir up controversy to get people talking by using a slogan, like “eat the meat” through its vague connotations of sex. No, today it’s about how one can use creative sex effectively to get their message across.
Nothing illustrates my point better than the controversial and explicit advertisements used to create awareness about HIV and Aids around world Aids day. As HIV and Aids are sexually transmitted diseases it is only fitting that there main stream advertisements are in layman’s terms “all about sex.”
With everything being “done before" creative’s need to push the boundaires and think of new and interesting ways to capture the audience. They need to be different and clever to get people interested.
However, with general warnings of protection falling on deaf ears and shocking portrayals being censored to the point where a three minute video becomes a 20 second clip. The advertisers now must utilise “creative sexploitation” to grab attention and portray a message effectively.
However, with general warnings of protection falling on deaf ears and shocking portrayals being censored to the point where a three minute video becomes a 20 second clip. The advertisers now must utilise “creative sexploitation” to grab attention and portray a message effectively.
To effectively get a message about protection across, the lovely creative’s over at MTV have decided to go about it in the most graphic portrayal of sex, without actually being sex, well sort of ........
I guarantee after watching this you will know exactly what I mean:
See, it’s shocking but in a different way; it’s a graphic display of sex BUT WITH LAMPS! Lamp Porn- a sentense I thought I would never say.
For the demographic at which it is targeting, it’s creative genius. It has just cut through all that red tape by subbing humans with lamps. One can only assume that the genius behind this video was sitting at their desk pondeing a new campaign and literally found the answer in front of their face.
For the demographic at which it is targeting, it’s creative genius. It has just cut through all that red tape by subbing humans with lamps. One can only assume that the genius behind this video was sitting at their desk pondeing a new campaign and literally found the answer in front of their face.
The simplicity and unique approach of the message is something that would make you sit up and watch, even if it leaves you slighly puzzled at what you have just seen. In this marketer’s opinion, it delivers its communication effectively and will definitely get people talking.
Furthermore, I must wonder for all those who may have issues with the content of the ad, can you be outraged at this obvious display of pornography when it’s not really pornography at all?
Furthermore, I must wonder for all those who may have issues with the content of the ad, can you be outraged at this obvious display of pornography when it’s not really pornography at all?